Vivekananda Institute of Biotechnology
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FUTURE PROSPECTS OF THE SUNDERBAN BEEKEPING CLUSTER

The cluster has got bright future prospect because of availability of the raw honey, the favourable climate and varieties of plants, flora and fauna, artisan’s traditional skills, low capital investment, favourable enabling environment, marketing opportunities, scope for self employment and support of the Banks.

The scheme is a right step to regenerate traditional industry in terms of changes in practices so that the scope of employment and income generation increases and a large number of honey hunters/keepers get the benefit. Given the enhanced skill trainings, credit support, improved user friendly machineries/technologies, common facility centres, capacity development trainings, networking with important stakeholders, convergence of resources from other departments and many other structural management inputs it is expected that the project would create a positive impact in the sector in terms of economic and social gains for the poor and needy honey hunters.

Proposed Range of Honey Based Products:
Sl No
Name of product
1
Honey Mango Squash
2
Comb Lemon Squash
3
Honey Jam
4
Honey Candy
5
Honey Ice-cream
6
Honey Chocolate
7
Honey Chikki
8
Honey Jelly
9
Honey Soap
Prospective Value Chain:
•  Primary honey collectors/ bee keepers organized in the form of SHGs/JLGs
•  Honey Supply to CFC Production Centre, processing, labeling, packaging etc
•  Primary Markets- Local Markets using Mother Dairy Channel
•  Sales to Companies, exporters- bulk sales
•  Retail sale in sales outlets in Nimpith and sales in Khadi Bhawans/ sales outlets
•  Institutional Marketing – utilizing own contacts and contacts of associated stakeholders.
Marketing Channel of the Honey Product/Arrangements for forward linkage
Sl No
Particulars
1
•  Retails Sales through Bhavans/bhandars
2
•  Whole sales to bulk buyers(Mother Dairy) <
3
•  Sales through exhibition
4
•  Sales through honey festivals
5
•  Own network/entrepreneur
6
•  Export
Feasibility of establishing CFC:
•  Land already available which is owned by Ashram and will be given for establishing the CFC workshed

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