Skill upgration
Justification for proposed intervention and outcome
Sl No
Heads of Intervention
Justification
Outcome
1
Common Facility Centre
Processing Plant
Presently raw honey is sold in the market which is valued at very low price. With
the processing of honey the moisture content will be reduced and the flavor of honey
could be maintained with attractive packaging
The processed honey will be soled in the market at higher price. In return the artisans
will get more income return compared to what they are presently getting.
Besides providing facilities to the artisans it will also help act as production
centre on a commercial basis.
The artisans will get assured source of supply and technical supporting organization.
Artisans will get their inputs from the centre at reasonable prices.
No trouble of middlemen exploitation
2
Capacity Building Measures
Artisan skill up-gradation training
The traditional honey collectors will get scientific knowledge and skills of rock
bee honey collection
The collected honey will be qualitative and hygienic There will be no harm to honey
bees Productivity will be more.
Skill training on box honey rearing, royal jelly collection, venum collection etc
The rearing of box honey bees will be first time in the cluster. It will substantiate
the shortfall if any due to forest honey.
Women can be involved in rearing of box honey instead of going to forest.It will
provide other byproducts such as pollen, royal jelly and propellies etc.
Artisan Exposure
The outlook of the artisans needs to be changed. It is said “seeing is believes.
Therefore, they need exposure to similar clusters where good practices are being
adopted. Melght in Maharastra is one such cluster for exposure of the artisans.
This will bring confidence on the artisans and they will be motivated to adopt the
practices and get associated with the project activities.
Artisan Identity Cards/Photo Pass Book etc.
These are required for documentation purposes.
Benefits received under the project can be measured.
Awareness and publicity materials.
Awareness is required not only for artisans but also for general public.
This will help in production and sale of the products.
Participation in Seminars.
New knowledge is necessary to keep up the present business.
Enhanced knowledge and skills leading to professional business practices.
Entrepreneurship Development Training.
Artisans need to turn themselves into entrepreneurs. If this takes place their income
will increase substantially. Entrepreneurship Development Training will help them
in this regard.
Artisans will turn into entrepreneur with commercial approach of business practices.
3
Product Development.
New value added products need to be developed to get maximum income return.
This will motivate customers and the consumption honey will be more. More range
of honey products will attract customer’s attention.
4
Show room.
This is required for regular sale of honey and honey based products.
There will be an assured source for marketing.
Website
Will help in e-marketing.
The market outreach will expand.
4
Product catalogue.
Will help in promoting products in the market and generating orders.
Orders will be generated and more sale will take place Publicity to the product.
4
Buyer-Seller Meeting.
Will bring together the artisans and the buyers.
Business tie-ups will develop Orders will be generated leading to more sales.
4
Advertisement and publicity materials.
Market promotion is very much required for sale of the products.
Generate product awareness among the customers Increases brand image.
4
Participation in national and international level exhibitions.
This is required to develop forward linkages.
Marketing outreach will increase. More sale will take place.
5
Survey and Study.
Bench market data on artisan profile is necessary for comparative analysis in future.
Similarly, impact of the project need to be assessed towards the end of the project
intervention.
Availability of the data for comparative socio-economic analysis.Documentation for
future reference.
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