Our implementing strategy
Prospective Value Chain:
• Primary honey collectors/ bee keepers organized in the form of SHGs/JLGs
• Honey Supply to CFC Production Centre, processing, labeling, packaging etc
• Primary Markets- Local Markets using Mother Dairy Channel
• Sales to Companies, exporters- bulk sales
• Retail sale in sales outlets in Nimpith and sales in Khadi Bhawans/ sales
outlets
• Institutional Marketing – utilizing own contacts and contacts of associated
stakeholders.
Marketing Channel of the Honey Product/Arrangements for forward linkage
Sl No
Particulars
1
• Retails Sales through Bhavans/bhandars
2
• Whole sales to bulk buyers(Mother Dairy) <
3
• Sales through exhibition
4
• Sales through honey festivals
5
• Own network/entrepreneur
6
• Export
Feasibility of establishing CFC:
• Land already available which is owned by Ashram and will be given for establishing
the CFC workshed
• Availability of electricity
• Availability of water facility
• Central place to all periphery villages
• Reasonable communication facilities to all cluster locations
• Transportation facilities through bus, jeep etc
• IA has agreed to provide the matching contribution
• Cluster locations are well connected with rail route
Machinery Supplier
M/s Shobhana Industries,
S 107, MIDC, Bhosari, Pune -411026
shobhanaindustries@gmail.com 020-27120028
Proposed Operational Mechanism of CFC
• A CFC maintenance committee consisting of key stakeholders needs to be formed
to look after the effective day to day functioning of the CFC
• The IA would be the custodian of the CFC and the fostering agency for the
development of the cluster
• The artisans will avail the machinery support at the CFC for processing
and packaging of their honey
• The artisans will be provided with a honey testing meter with bee medicines
as proposed in the action plan
• The IA would mobilize fund from Banks and other sources to run the honey
production center at the CFC.
• The primary producers through their SHGs/JLGs would sale honey to the production
center and get the price immediately.
• The procurement price would be mutually decided based on quality and market
demand of honey.
• The IA would in turn sale processed honey in different markets through established
networks.
• The honey hunters/keepers will get adequate information from the CFC on
marketing of product and would be provided with opportunities for participation
in exhibitions, sales in local and district level markets, trade fair etc on their
own or with the support of the IA.
• Trainings and meetings etc would be conducted at the CFC and it would serve
as a center for beekeeper’s development.
• In the long run after the project is over nominal charges will be collected
from the artisans through their SHGs/JLGs towards the maintenance cost of the machineries
on being used by them
• To carry out the business activity the artisan SHGs/JLGs will be linked
with the Bank for necessary credit support
• The IA will engage suitable person for the smooth management of the CFC
• The center would be equipped with computer and other infrastructure facilities
and machineries for processing and production of quality honey
• A work shed along with other facilities should be established.
Justification for proposed intervention and outcome
Sl No
Heads of Intervention
Justification
Outcome
1
Common Facility Centre
Processing Plant
Presently raw honey is sold in the market which is valued at very low price. With
the processing of honey the moisture content will be reduced and the flavor of honey
could be maintained with attractive packaging
The processed honey will be soled in the market at higher price. In return the artisans
will get more income return compared to what they are presently getting.
Besides providing facilities to the artisans it will also help act as production
centre on a commercial basis.
The artisans will get assured source of supply and technical supporting organization.
Artisans will get their inputs from the centre at reasonable prices.
No trouble of middlemen exploitation
2
Capacity Building Measures
Artisan skill up-gradation training
The traditional honey collectors will get scientific knowledge and skills of rock
bee honey collection
The collected honey will be qualitative and hygienic There will be no harm to honey
bees Productivity will be more.
Skill training on box honey rearing, royal jelly collection, venum collection etc
The rearing of box honey bees will be first time in the cluster. It will substantiate
the shortfall if any due to forest honey.
Women can be involved in rearing of box honey instead of going to forest.It will
provide other byproducts such as pollen, royal jelly and propellies etc.
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